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De La Casa Rompope Artesanal - Branding + Packaging Design
Name
De La Casa Rompope Artesanal
Type of project
Branding & Packaging Design
Concept
"Rompope" is a Mexican drink that was created in a convent with the intention of getting out of the routine to try new things.
For approximately 500 years it has been a digestive in the culinary culture of Mexico, which is why the slogan "quality, flavor and tradition" perfectly encompasses what this exquisite drink represents.
Keywords
Rompope/Artesanal/Storytelling/Packaging Design/Branding
Strategy:
Handcrafted since 2009 in San Juan de los Lagos, Jalisco, Mexico. It is a product that wanted to capture the good taste and tradition that leads to deliver a 100% Mexican beverage with the highest quality.
Design:
Its discreet but strong design leads the brand to identify and differentiate itself in the market. With a very defined range of colors and typography that transmits both the present and the past.
Experience:
Don't we share with our loved ones what we love the most? It is a pleasure to be part of those moments with family and friends where between talks and anecdotes we can remember unforgettable moments that will leave a mark in our lives.
Calidad, sabor y tradición.
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