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Paloma - Branding + Packaging Design
Name
Paloma
Type of project
Branding & Packaging Design
Concept
Paloma, a fine chocolate shop for the German market, was created with the purpose of introducing and praising Mexican products. The brand’s ingredients are a fine selection of endemic products that mixed together with the south of Mexico cacao, brings out its rich flavor and takes you to the center of the Mexican culture and gastronomy.
Keywords
Chocolate/Ice cream/Storytelling/Packaging/
Branding
Strategy:
Paloma’s two purposes: exporting their products to Germany while honoring the richness of Mexico's land, were met by developing a storytelling strategy of the country’s culture through the packaging’s visual and content design.
Design:
The packaging’s colorful, saturated and elegant design is inspired in the traditional textile graphic patterns, through which each of its elements tells a story. Paloma’s variety of chocolate wrappings talk about the ingredients found in each of its products.
Experience:
How do you explain Mexico to the world? Paloma isn’t just a brand of fine chocolates, it is the story of the existing connection between the Mexican gastronomy, art, and culture for the foreign market.
Details make the difference
Savour
Mexico
by
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